Brief:
True Telecom wanted to create a digital strategy to promote their broadband and calls packages.
Challenge:
In this competitive market we had to create a series of emails that got the message over very quickly. We adopted this simple use of graphic images and dry headline with a strong value proposition. With BT being the main competitor, we also used creative that knocked their hold on the market as the number one telecoms provider for business. Coupled with snappy engaging subject lines, the campaign had great results for the brand.