The brief:
launch a new tariff from Lebara to drive sales for new customers looking for a deal on smart phone tariffs.
Strategy:
Research had shown that in the ethnic market a more simple graphical approach to marketing yielded better results.
Creative solution:
A tactical route was created with a clear graphical style on what the customer would get from this tariff. Icons and bubbles gave striking and clear messaging across all media.
Results:
Increased awareness of the tariff with sales target up by 27%.